Summary This guide is for beginners, intermediates who know the basics of web applications, web servers & digital advertising. Google Tag Manager helps you to effortlessly implement all your existing marketing tags without cluttering it up in the source code of the website. This guide will help you understand how you can perform an effortless migration of the hardcoded Google Analytics implementation from the website into Google Tag Manager. Intro of Google Tag Manager Google Tag Manager is a free and user-friendly tool which helps you implement all your marketing tags on the website (or mobile application) without explicitly having them to be placed on the source code of the website. You can easily manage adding, editing or deleting your tags from the website
Top 5 DV360 Prospecting Tactics
Prospecting Programmatically As we all know that digital display and video advertising come under the upper funnel of the overall marketing strategies for most businesses. These are push strategies or prospecting strategies where we aim to reach as many prospective customers as possible in order to educate them about the product and create an affinity among them for the business's offerings. Programmatic Advertising hence empowers us with the ability to be able to reach the right audiences at the right time using advanced machine learning algorithms backed by the individual internet user's data. The Google Display & Video 360 is one of the leading Demand Side Platforms (DSPs) in the market used by advertisers/agencies to trade digital ad inventory in real time. Today,
Campaign Manager: Tracking Ads Best Practices
The Campaign Manager is a well-renowned platform across the advertising industry and one amongst the various products offered under the Google Marketing Platform. It is widely used by several premium advertisers and agencies to run their digital campaigns on websites and mobile devices. Tracking is the process and methodology of collecting information with the purpose of analysing the captured data for making informed decisions. It plays a prominent role in the analysis of Campaign Performance as it provides key insights on how to allocate a contracted budget to different digital channels to extract the maximum Return on Investment. 1x1’s are commonly known by many names such as beacons, pixels, trackers, or bugs. Although they serve the same purpose, functionality on how they
Lockdown Learning: Recency Targeting Strategy For Re-marketing In DV360
Display Channel : A Push Marketing Strategy Display as an online advertising channel is more focused towards reaching out to the prospective audience out there on the internet. The nature of the channel is to give as much reach as possible and get the message in front of the right audience who might be interested in buying your products or services. It plays an important role in supporting to steer the prospects down the marketing funnel and ultimately converting them as customers. If you are someone who has good understanding of attribution modelling or conversion attribution, you must be well known with the fact that even though this channel does not get you lot of direct conversions but has a contribution in
Machine Learning: Supervised vs Unsupervised Learning
A Learning Machine? Machine Learning(ML) is a subset of Artificial Intelligence. It focuses on learning from the data without being explicitly programmed. So, you might be wondering how does it happen? How can a machine which was built to be programmed explicitly started to learn things on its own? The answer is not that straightforward but is a confounded one but I will try to make it simple. It tries to make decisions with minimal need for human intervention by identifying patterns from the data; statistics and powerful ML algorithms have made it possible to achieve such a feat. The terms machine learning and artificial intelligence were coined around the 1960s so the algorithms and maths behind it had been present for
Lockdown Learning: Top 5 Free Programmatic Advertising Certifications For Beginners
Top 5 Free Certifications To Get You Started With Programmatic Advertising If you are keen to learn about programmatic advertising and don't have relevant experience in the field, the best way to start shaping your knowledge in the field is by taking up certification courses provided by the leading programmatic advertising companies. In this post, I am going to list down the top 5 certification courses offered by various adtech companies in the market for free. The list consists of courses which will give you an overview of how the whole programmatic advertising ecosystem works. These certifications will allow you to understand how advertisers use programmatic advertising to get the right message in front of the right audience at the right time,
Lockdown Learning : Google Tag Manager For Tracking Form Submissions
Google Tag Manager for Tagging and Tracking Google Tag Manager is the market leading Tag Management platform. It has sophisticated capabilities in order to help you in managing tagging requirements for you business. The various Tags, Triggers and Variables give you the ability to track almost anything and everything present on the website. Also, making your website load faster as you are not stuffing all the marketing & advertising tags directly on the page. Tracking Form Submits with Google Tag Manager In this post, we are going to see how we can track successful form submissions by visitors on the website. there are various triggers in Google Tag Manager which can help you in capturing the form submissions on the websites but in
Lockdown Learning : Top 5 Digital Analytics Free Certifications
The COVID-19 Effect The Spread of COVID-19 has impacted all of us to some extent. Many businesses have been affected due to the virus spread leading to economic imbalance. Businesses are trying to cut down on costs in order to survive through this tough time and to minimize losses businesses are facing. The first thing which businesses usually look to cut down their costs in such times are the advertising costs. In such times when the whole world is suffering the pandemic, where students are at home and some professionals like digital marketers are working from home. It also brings us an opportunity to hone our existing skills and develop new skills. Therefore, I decided to start with a COVID-19 lockdown learning
A Lecture To Remember! Delivering a Guest Lecture At DCU Business School
April 9th, 2020 was a memorable day in my journey as a digital marketer. It is a proud feeling when you are invited to deliver a guest lecture in the same class you once studied. Programmatic trading being an emerging field in digital advertising, I was invited by the course director of M.Sc Digital Marketing at DCU Business School to share my knowledge on the topic. There was a wave of excitement in me as well as a bit of nervousness of doing well. Amid the Corona Virus outbreak in Dublin, everything was locked down in the city. All the Schools, Colleges and offices were shut down and people were working from home. Due to this the lecture was scheduled virtually. While
Tracking Google Data Studio Dashboard Views in Google Analytics
Track Data Studio Dashboard Views in Google Analytics Google Data Studio is one of Google's emerging products in the Field of Data Analytics. Google has constantly updated the platform with new and exciting features which makes data visualization very interesting and enjoyable. Specially the ability of the platform to connect to various data sources is very handy as you can blend in data from various platforms and visualize it in a single report. Google Data Studio not only integrates with Google's native platforms such as Google Ads and Google Analytics but also various other data sources such as Bing Ads, Adform and social media platforms such as Facebook and Instagram with the help of 3rd party data connector providers like Super