The Campaign Manager is a well-renowned platform across the advertising industry and one amongst the various products offered under the Google Marketing Platform. It is widely used by several premium advertisers and agencies to run their digital campaigns on websites and mobile devices. Tracking is the process and methodology of collecting information with the purpose of analysing the captured data for making informed decisions. It plays a prominent role in the analysis of Campaign Performance as it provides key insights on how to allocate a contracted budget to different digital channels to extract the maximum Return on Investment. 1x1’s are commonly known by many names such as beacons, pixels, trackers, or bugs. Although they serve the same purpose, functionality on how they