Implementing Quantcast Q-Pixel In this article, we will have a look at how to implement Quantcast’s Q-pixel on your website for tracking activity on the website such as pageviews, click events, purchase events, lead submissions and more. You can also get access to insights about your site's audience and campaign analytics once you implement the Q pixel on the Quantcast DSP platform. A tag or a pixel is a piece of javascript code that loads along with the rest of the codes on the website. This javascript code is a source of connection between the website hosting server and the Quantcast server. It allows the platform to request specific information related to a website visit or an event and record it. Some of
Author: Yashraj Mate
Programmatic Assistant - Amnet Programmatic Experts for Dentsu Aegis Network
Introduction to Quantcast DSP
Introduction to Quantcast DSP Quantcast is a digital advertising platform which uses machine learning and AI technology to buy ad inventory on the open internet in real-time bidding auctions. It is one of the leading Demand side platforms available for buying the right ad placements for campaigns based on real time behavioural and contextual signals. This allows advertisers to reach their target audience with the right message at the right time. One of the main advantages of Quantcast as a DSP is it does not completely rely on third party cookies and uses signals from 100+ million web and app properties where it is plugged into for audience modeling which was one of the earliest products Quantcast came to market called Quantcast
Top 5 DV360 Prospecting Tactics
Prospecting Programmatically As we all know that digital display and video advertising come under the upper funnel of the overall marketing strategies for most businesses. These are push strategies or prospecting strategies where we aim to reach as many prospective customers as possible in order to educate them about the product and create an affinity among them for the business's offerings. Programmatic Advertising hence empowers us with the ability to be able to reach the right audiences at the right time using advanced machine learning algorithms backed by the individual internet user's data. The Google Display & Video 360 is one of the leading Demand Side Platforms (DSPs) in the market used by advertisers/agencies to trade digital ad inventory in real time. Today,
Recency Targeting Strategy For Re-marketing In DV360
Display Channel : A Push Marketing Strategy Display as an online advertising channel is more focused towards reaching out to the prospective audience out there on the internet. The nature of the channel is to give as much reach as possible and get the message in front of the right audience who might be interested in buying your products or services. It plays an important role in supporting to steer the prospects down the marketing funnel and ultimately converting them as customers. If you are someone who has good understanding of attribution modelling or conversion attribution, you must be well known with the fact that even though this channel does not get you lot of direct conversions but has a contribution in
Top 5 Free Programmatic Advertising Certifications For Beginners
Top 5 Free Certifications To Get You Started With Programmatic Advertising If you are keen to learn about programmatic advertising and don't have relevant experience in the field, the best way to start shaping your knowledge in the field is by taking up certification courses provided by the leading programmatic advertising companies. In this post, I am going to list down the top 5 certification courses offered by various adtech companies in the market for free. The list consists of courses which will give you an overview of how the whole programmatic advertising ecosystem works. These certifications will allow you to understand how advertisers use programmatic advertising to get the right message in front of the right audience at the right time,
Google Tag Manager For Tracking Form Submissions
Google Tag Manager for Tagging and Tracking Google Tag Manager is the market leading Tag Management platform. It has sophisticated capabilities in order to help you in managing tagging requirements for you business. The various Tags, Triggers and Variables give you the ability to track almost anything and everything present on the website. Also, making your website load faster as you are not stuffing all the marketing & advertising tags directly on the page. Tracking Form Submits with Google Tag Manager In this post, we are going to see how we can track successful form submissions by visitors on the website. there are various triggers in Google Tag Manager which can help you in capturing the form submissions on the websites but in
Top 5 Digital Analytics Free Certifications
5 digital analytics free certifications to improve your digital analytics skills. The reason to start with a blog post on digital analytics is because that is where I started my professional journey in this field. Also, digital analytics is the base to all the digital marketing/advertising activities carried out by businesses. An understanding of how these technologies work is a very good skill to have. A digital analyst is a person with various skills such as the Data Visualization, Data Tagging and Tracking and Data Analytics & Interpretation. Therefore, the post consists of a combination of these skills which you can learn for free. Click on the heading of the listed certifications to visit the training courses. 1) Getting Started with Google
A Lecture To Remember! Delivering a Guest Lecture At DCU Business School
April 9th, 2020 was a memorable day in my journey as a digital marketer. It is a proud feeling when you are invited to deliver a guest lecture in the same class you once studied. Programmatic trading being an emerging field in digital advertising, I was invited by the course director of M.Sc Digital Marketing at DCU Business School to share my knowledge on the topic. There was a wave of excitement in me as well as a bit of nervousness of doing well. Amid the Corona Virus outbreak in Dublin, everything was locked down in the city. All the Schools, Colleges and offices were shut down and people were working from home. Due to this the lecture was scheduled virtually. While
Tracking Google Data Studio Dashboard Views in Google Analytics
Track Data Studio Dashboard Views in Google Analytics Google Data Studio is one of Google's emerging products in the Field of Data Analytics. Google has constantly updated the platform with new and exciting features which makes data visualization very interesting and enjoyable. Specially the ability of the platform to connect to various data sources is very handy as you can blend in data from various platforms and visualize it in a single report. Google Data Studio not only integrates with Google's native platforms such as Google Ads and Google Analytics but also various other data sources such as Bing Ads, Adform and social media platforms such as Facebook and Instagram with the help of 3rd party data connector providers like Super
7 Essential GTM Tracking Tags To Capture Valuable Information On Your Website
Essential tracking tags you must have in your Google Tag Manager container are - 1) Conversion Linker Tag: A conversion linker tag is helpful for linking the user's click on any of your business's promotion or Ads with the interaction of them on the website 2) Event Tags: Very important type of tags which will help you in tracking even the smallest of the visitor interactions on the website. 3) Social Outbound Links: These tags will help you track how many people actually visited your social handles through your business's website. 4) PDF Download tags: This type of tags will help you in understanding which of the document/whitepapers available on your website were downloaded how many times. 5) Form Submits: Most common type of tracks