April 9th, 2020 was a memorable day in my journey as a digital marketer. It is a proud feeling when you are invited to deliver a guest lecture in the same class you once studied. Programmatic trading being an emerging field in digital advertising, I was invited by the course director of M.Sc Digital Marketing at DCU Business School to share my knowledge on the topic. There was a wave of excitement in me as well as a bit of nervousness of doing well. Amid the Corona Virus outbreak in Dublin, everything was locked down in the city. All the Schools, Colleges and offices were shut down and people were working from home. Due to this the lecture was scheduled virtually. While
Tracking Google Data Studio Dashboard Views in Google Analytics
Track Data Studio Dashboard Views in Google Analytics Google Data Studio is one of Google's emerging products in the Field of Data Analytics. Google has constantly updated the platform with new and exciting features which makes data visualization very interesting and enjoyable. Specially the ability of the platform to connect to various data sources is very handy as you can blend in data from various platforms and visualize it in a single report. Google Data Studio not only integrates with Google's native platforms such as Google Ads and Google Analytics but also various other data sources such as Bing Ads, Adform and social media platforms such as Facebook and Instagram with the help of 3rd party data connector providers like Super
7 Essential GTM Tracking Tags To Capture Valuable Information On Your Website
Essential tracking tags you must have in your Google Tag Manager container are - 1) Conversion Linker Tag: A conversion linker tag is helpful for linking the user's click on any of your business's promotion or Ads with the interaction of them on the website 2) Event Tags: Very important type of tags which will help you in tracking even the smallest of the visitor interactions on the website. 3) Social Outbound Links: These tags will help you track how many people actually visited your social handles through your business's website. 4) PDF Download tags: This type of tags will help you in understanding which of the document/whitepapers available on your website were downloaded how many times. 5) Form Submits: Most common type of tracks
My First Achievement in Dublin. Completing the M.Sc in Digital Marketing.
2019 has been a very special year for me. Achieving a degree of a masters course ranked among the Top 50 marketing courses in the world is a proud feeling. Looking back a year ago, I feel am a totally different person after completing my M.Sc in Digital Marketing from Dublin City University Business School. This is definitely one of the biggest achievements by far in my life. The course gave me the skill set to become a successful digital marketer and to face every challenge coming my way in my professional life. Okay, lets not make it sound like I am a total geek! Despite of all the studious things, I made some great friends during this time and