Display Channel : A Push Marketing Strategy Display as an online advertising channel is more focused towards reaching out to the prospective audience out there on the internet. The nature of the channel is to give as much reach as possible and get the message in front of the right audience who might be interested in buying your products or services. It plays an important role in supporting to steer the prospects down the marketing funnel and ultimately converting them as customers. If you are someone who has good understanding of attribution modelling or conversion attribution, you must be well known with the fact that even though this channel does not get you lot of direct conversions but has a contribution in
Tag: LLS
Top 5 Free Programmatic Advertising Certifications For Beginners
Top 5 Free Certifications To Get You Started With Programmatic Advertising If you are keen to learn about programmatic advertising and don't have relevant experience in the field, the best way to start shaping your knowledge in the field is by taking up certification courses provided by the leading programmatic advertising companies. In this post, I am going to list down the top 5 certification courses offered by various adtech companies in the market for free. The list consists of courses which will give you an overview of how the whole programmatic advertising ecosystem works. These certifications will allow you to understand how advertisers use programmatic advertising to get the right message in front of the right audience at the right time,
Google Tag Manager For Tracking Form Submissions
Google Tag Manager for Tagging and Tracking Google Tag Manager is the market leading Tag Management platform. It has sophisticated capabilities in order to help you in managing tagging requirements for you business. The various Tags, Triggers and Variables give you the ability to track almost anything and everything present on the website. Also, making your website load faster as you are not stuffing all the marketing & advertising tags directly on the page. Tracking Form Submits with Google Tag Manager In this post, we are going to see how we can track successful form submissions by visitors on the website. there are various triggers in Google Tag Manager which can help you in capturing the form submissions on the websites but in